Flexform is a family affair. Now in its third generation, Flexform was founded in the Brianza furniture manufacturing district in Northern Italy. The unique global phenomenon of Italian furniture design was born in the 1960s, right here. A place where the history of many small artisan workshops that have fashioned wood, metal and upholstery since the early 1900s, intersects with that of the great masters of Italian design, trained at the School of Architecture in nearby Milan. Flexform’s roots are embedded in this historical setting.
Flexform is an Italian industrial enterprise with a solid culture of expertise in the production of sofas and other furnishings valued for their high artisan value. It instinctively leans into the culture of design collaboration, evident in its history of outstanding partnerships with top designers and creative talents. It is also robustly supported by a widespread and efficient international sales and distribution structure, and consistent, wise investments in advertising, research and innovation.
Its brand identity and success are built on a series of shared values that lie at the very core of the corporate mission. Made in Italy, Timeless Elegance, Comfort, Quality, Design Consistency, Modernity, Beauty, Durability. This is the strategic model that has led Flexform to global recognition as one of the great historic Made in Italy brands of quality furniture.